Steffan
As the year draws to an end, Steffan Edwards is feeling optimistic. He’s spent much of the past month putting together a business plan for the boathouse in order to apply for a bank loan. No sooner does the money hit his account than it’s out again, paying for much-needed repairs on the boathouse as well as the additional equipment needed to accommodate The Shore’s owners.
The second round of building is due to start at the end of January, with another ten lodges built by Easter and the whole resort finished in time for next summer. Steffan’s head is buzzing with possibilities. He’s bought a giant zorb ball for the kids and paid a deposit on a water trampoline. He wonders about more Jet Skis. Bobby Stafford rented one for the entire summer this year, and other owners might do the same. Steffan hovers over a listing on eBay: would an inflatable obstacle course be too much? He has already spent such a lot of money, but you have to speculate to accumulate.
Steffan’s even given the boathouse a lick of paint. He always touches up the woodwork each winter, but this year he’s transformed the place. Instead of the usual reddish-brown wood stain, he’s painted the boards a deep blue, the window and door frames a buttery cream. If you stand by the jetty now and look across the water, the boathouse and The Shore balance each other perfectly.
The final touch is Steff’s new website. He’s never felt the need for a website before, but even he can see that his Facebook page—where posts about kayaking are interspersed with football predictions and ice bucket challenges—is a far cry from what the residents of The Shore are used to. So he’s paid a company in Manchester an obscene amount of money for a slick, mobile-responsive website, which is so beautiful, he keeps looking at it.
“What do you think?” Steff shows his phone to Huw. He popped into the pub, ostensibly to have a celebratory sandwich, but mostly to show off his website to anyone who stands still long enough.
Huw looks at the screen. “Fair play, Steff. That’s a good job, that is.”
Steffan shows him the gallery of images: a mosaic of happy holidaymakers wakeboarding, kayaking, picnicking on paddleboards. On Steffan’s website, the sun is always shining, the lake always sparkling.
“You’re getting ready, then?” Huw says.
Steffan, who has a mouthful of cheese and pickle, nods with vigor. He has never felt readier. There will be people viewing The Shore from early in the new year, he’s heard, seduced into buying during construction by the flagship lodges already in place. When they look across the lake, the newly smartened boathouse will be the first thing they see. Steff pictures them—wealthy, successful, influential—picking up his leaflet with their new owner pack, making plans for their year.
Oh, do let’s hire kayaks—what fun!
I’ve always fancied windsurfing.
The children absolutelymusthave sailing lessons.
Huw’s still talking. “Sometimes you’ve got to fight fire with fire, right?”
Steffan tears himself away from his imagination. “What do you mean?”
“You don’t want to be on the back foot when the water sports center opens.”
Slowly, Steff puts down his sandwich. What water sports center? He feels cold inside, like he’s coming down with something, and now Huw’s face has changed to something that looks a lot like pity.
“You didn’t know.”
“Water sports center?” A piece of bread is stuck in Steff’s throat, his mouth suddenly devoid of saliva. The pub door opens, and Ceri comes in, still in her Royal Mail uniform.
“At The Shore. Discounts for lodge owners, day memberships for visitors.” Huw picks at a beer coaster, his eyes sliding away from Steffan. “I only know because I quoted on the job. He turned me down, of course. He’ll bus in a load of Eastern Europeans on the cheap.” He snorts. “Not that I’d lay another brick till he pays me what I’m owed.”
“Iawn?” Ceri says.
Huw nods a greeting. “All right, Ceri?”
Steffan says nothing. He’s thinking of his expensive website, the zorb ball, and the trampoline. He’s thinking of the hours spent refurbishing the boathouse and painting a fleet of dinghies in the colors of The Shore. “Offering what, exactly?” His voice is strangled.
“Can I nab a bit of paper?” Ceri is saying. Behind the bar, Alun pulls a page from his order pad.
“And you’ve got your local trade.” Huw drains his coffee. Reaches out and claps a hand on Steff’s shoulder. “You’ll be all right, mate.”
But Steffan knows it’s over. How many of The Shore’s owners will walk to the other side of the lake to hire a boat when it can be delivered to their deck? How many of them will care about Steff’s years of sailing experience—that he knows every eddy and curve of Llyn Drych—when they can have some buff guy in a branded polo shirt sucking up to them? The locals are loyal, but they’re a fraction of his business.
“With instructors?” He blinks rapidly, focusing on Ceri’s pen as she scribbles on a piece of paper, because he can’t trust his eyes not to water. “Are you sure?”
“That’s what Rhys said.”
“I don’t understand.” Steffan’s voice rises. “I went there at the end of summer. I gave his daughters a rowboat, for fuck’s sake!” The door bangs as Ceri leaves the pub, an icy blast reaching the bar. “Why didn’t he say anything?”
Huw raises his hands, flat palms fending off Steffan’s words. “Listen, I’ve got to get back to work. Don’t let the bastards get you down.”