“Putting it where it belongs.” He shook his head, his hands coming to rest on the edge of the desk. “You have no business case in that plan. All you have is fluffy, overinflated, feel-good market research that relies on your legacy to sell it. A fifty-million-dollar launch plan in which the linchpin for success turns on a celebrity endorsement program you don’t have a hope in hell of attaining.”
Her chin lifted. “That is a brilliant launch plan, Nico. I have a master’s degree, in case you had forgotten. Maybe I should have been more detailed with the numbers—and I can be because I was focusing on the big picture—but the consumer testing has been off the charts for Vivre. One of the most important French perfumers in the industry thinks it’s inspired—as brilliant as anything my mother has done. This is the product that is going to prove Evolution is back this Christmas, not some generic all-natural skincare line you couldn’t distinguish from any of its competitors.”
He surveyed her flushed, determined face. The passion that had been missing for months. “I am backing Emilio’s skincare line for the holiday push. I agree with the board.”
Her jaw slackened. “That’s insane. This company was built on our signature perfumes. People are looking for an inspirational campaign from us. That’s what we do—we inspire.”
“And you,” he pointed out, “delivered the product late. Even if I did approve the campaign, it’s the beginning of October. You’d never get it into market in time.”
She faltered for the first time. Because he was right and she knew it. He was not, however, oblivious to the fact that Chloe was a genius. That she had her mother’s touch. That the success of Evolution rested on her shoulders as Juliette, her mother, had known it would. But sinking fifty million dollars into an impossible-to-execute holiday campaign would be foolhardy when the company desperately needed a Christmas hit.
“Work with the sales and marketing team,” he said. “Show me the numbers. Lay the timeline out for me so I know it can work. And,” he qualified, “and this is a big but, the only way I’d ever green-light a launch plan like this is if you can supply the big-name celebrities you’ve earmarked up front. Which is very unlikely given the hit the brand has taken. So, consider a plan B.”
“There is no plan B,” she said flatly. “I chose those celebrities because of their personal history. Because they embody the spirit of the perfumes. I created them with them in mind. If I can talk to them, if they can experience the fragrances, understand the message I’m trying to tell, I know I can convince them to do it.”
He absorbed the energy that surrounded her. The unshakable belief in what she had created. And wondered if she realized the campaign was about her. About the battle she had always fought within herself to shine in the shadow of her charismatic mother and stunning sister.
“Prove me wrong, then,” he challenged. “Give me what I’m asking for. But know this, Chloe. Your flashy degree is worth nothing in the real world until you prove you know how to use it. I can help you do that. Your father asked me to provide that mentorship to you. But I have better things to do than babysit you if you’re not willing to learn.”
“Babysit?” The word dripped with scorn. “You’re not satisfied with ruling me financially? Now you need to master me professionally?”
His mouth tightened. “That is exactly the kind of attitude I’m talking about. Every time I try to forge a working relationship between us, you shut me down. You’re mysteriously lost in the lab. You’re too busy to talk. That ends now.”
“I don’t do that,” she rejected. “I’ve been extremely busy.”
“Unfortunate for you tonight.” He rubbed a palm over his jaw. “Here’s how it’s going to work from here on out. I’ll give you the rest of the week to get settled in. To iron out your launch plan. You come back to me with the details and we decide how to move forward.
“Second, we’ll start having regular morning meetings beginning next week. I can teach you the business end of things and we can check in with each other as needed. That’s what your father did with me. And,” he added, pausing for emphasis, “you will attempt to listen rather than fight with me at every turn.”
A stony look back.
“Finally,” he concluded, “we will begin building your profile with the press. The PR department is going to schedule a training session for you.”
Her chin dipped. “I’m terrible with the media. I either clam up or say things I shouldn’t. Let Giorgio do it.”
“Giorgio is not the future of this company. You are. You’ll learn to do better.”
Resistance wrote itself in every line of her delicate body, her dark eyes shimmering with fire. “Are you done, then? With all your ground rules? Because I’m exhausted and I’d like to go home. The time difference is catching up with me.”
“One more,” he said softly, eyes on hers. “I am your boss, Chloe. Hate me all you want in private, but in public you will show me the respect I’m due.”